RSI CONSULTING ASIA

Shaping strategy.
Structuring opportunity.
Enabling growth at scale.

RSI Consulting Asia is a strategic advisory firm supporting leaders and investors in navigating transformation, capital deployment, and cross-border expansion across Vietnam and Southeast Asia.

Who We Are

Company Overview

RSI Consulting Asia is a strategic advisory firm focused on digital and green transformation, foreign investment advisory, and international expansion across Vietnam and Southeast Asia.

Based in Vietnam and working closely with regional and global partners, we advise boards, senior executives, investors, and institutions on high-stakes decisions involving market entry, large-scale projects, and ecosystem-level initiatives — particularly in infrastructure, logistics, industrial development, and emerging economic hubs. As Vietnam moves into a more capital-intensive and institution-driven phase of growth, such initiatives increasingly call for senior, cross-disciplinary strategic advisory.

Our team and partners comprise senior industry leaders and international experts with decades of hands-on experience in transformation, investment, and cross-border expansion. Together, we help clients navigate complexity with confidence and create long-term, sustainable value.

Vision

To be the most trusted consultancy partner for businesses seeking to thrive in Vietnam and Southeast Asia’s evolving business landscape. We aim to lead the charge in helping organizations navigate change, expand into new markets, and optimize their operations for long-term success.

Mission

Our mission is to deliver innovative, data-driven strategies and customized solutions that empower businesses to unlock their full potential. We are committed to driving our clients' growth, optimizing their operational efficiency, and cultivating high-performance leadership, all while ensuring they maintain a sustainable competitive edge.

What We Do

Services Overview

RSI Consulting Asia provides strategic advisory at the intersection of transformation, investment, and international expansion in Vietnam and Southeast Asia.

Digital & Green Transformation Advisory (Twin Transition)

  • Board- and C-suite advisory on AI-driven digital transformation and green transition
  • Readiness assessments and strategic roadmaps for AI, ESG, Net Zero, and emerging technologies
  • Advisory and co-development of high-impact, implementable solutions with top-tier international experts

Foreign Investment Advisory for Priority Projects

  • Advisory on attracting and structuring foreign investment for large-scale, strategic projects
  • Currently focus on Long Thành Aerotropolis, FTZs, logistics hubs, and International Finance Center (IFC)
  • Investor positioning, partner mapping, and multi-stakeholder deal structuring

Global Expansion Advisory for Vietnamese Enterprises

  • Go-global strategy for Vietnamese companies entering Asia-Pacific, Europe, Middle East and Americas
  • Market prioritisation, entry models, and 3–5 year international expansion roadmaps
  • Partner, investor, and M&A opportunity identification through RSI’s global network

Core Focus Areas

Specialized Services for High-Growth Sectors

At RSI Consulting, we specialize in helping businesses navigate complex markets and implement tailored strategies that drive sustainable growth. By combining in-depth market insights, competitor analysis, and strategic development, we enable companies to successfully enter and thrive in new regions or industries.

Specialized Services for High-Growth Sectors

With Vietnam’s rapid growth in technology, renewable energy, agriculture, and high-value manufacturing, RSI Consulting provides specialized services tailored to these high-growth sectors:

At RSI Consulting, we specialize in helping businesses navigate complex markets and implement tailored strategies that drive sustainable growth. By combining in-depth market insights, competitor analysis, and strategic development, we enable companies to successfully enter and thrive in new regions or industries.

Tech & Innovation

Supporting AI, fintech, blockchain, and deep-tech investments, including navigating legal frameworks and accessing government incentives.

Renewable Energy & Sustainability

Identifying opportunities in solar, wind, and green hydrogen, securing permits, and structuring Power Purchase Agreements (PPAs).

Agriculture & Aquaculture

Connecting investors with export-ready farms, seafood suppliers, and sustainable farming projects to drive growth in the sector.

Logistics & Supply Chain Optimization

Providing advisory services on industrial park investments, cold chain logistics, and smart warehousing to improve efficiency.

Real Estate Investment & Co-Development

Facilitating partnerships and market entry strategies for large-scale real estate projects, as Vietnam’s leading developers seek international investors and co-developers for strategic land banks.

Our Team

Leadership & Consulting Team

RSI Consulting Asia is led by senior advisors with extensive experience across strategy, transformation, investment, and cross-border expansion in Vietnam and Southeast Asia. Our leadership brings hands-on experience advising boards, executives, investors, and institutions on complex, high-stakes initiatives.

Our collective expertise spans market entry, digital and green transformation, investment and M&A strategy, and stakeholder engagement, with experience across infrastructure, logistics, industrial development, technology, green mobility, real estate, hospitality, healthcare, manufacturing, and related sectors.

This multidisciplinary perspective enables us to deliver focused, context-driven advisory that helps clients navigate complexity, manage risk, and pursue sustainable growth across the region.

Hang Vu brings a wealth of expertise in sales & marketing, business development, market entry, and corporate management across industries such as electric vehicles, media, technology, and hospitality. As Co-Founder & Managing Partner at RSI Consulting, she focuses on market expansion, strategic partnerships, and digital transformation, helping businesses navigate and thrive in Vietnam’s dynamic market landscape.

During her tenure at Vingroup, Hang held several leadership roles, including CEO of VinFast Thailand, where she successfully led the company’s rapid market entry and growth. She also drove digital transformation and direct-to-consumer initiatives at Vinpearl, significantly improving profit margins and customer engagement. Earlier, Hang helped lay the foundation for VinBrain’s subsequent acquisition by NVIDIA in 2024, demonstrating her expertise in driving innovation and market expansion in emerging sectors.

Her extensive experience within Vingroup’s diverse portfolio and other leading corporations has equipped her with the strategic acumen to navigate complex business environments, making her a valuable asset to clients seeking transformative solutions and expert guidance.

With over 20 years of experience across Southeast Asia, Charles Ian Robertson is a seasoned consultant and strategic advisor renowned for driving transformational change and delivering sustainable growth. He has successfully launched and led successful executive search and consulting operations in some of the region’s most dynamic markets, including Vietnam, Singapore, Indonesia, Thailand, and Malaysia.

His expertise lies in guiding businesses through complex organizational transformations, optimizing operational performance, and developing strategic market growth plans. Throughout his career, Ian has earned a reputation for implementing strategies that enhance efficiency, boost profitability, and create long-term value. With a deep understanding of local markets and global business dynamics, Ian is dedicated to helping organizations navigate and thrive in today’s rapidly evolving business landscape.

Khanh Ho is an experienced investor, entrepreneur, and advisor with over 20 years of expertise in early-stage investment, private equity, and M&A. As the Founder & CEO of Rotunda Ventures, Khanh has led successful investments and provided strategic guidance to high-growth startups across Southeast Asia.

Khanh has a proven track record of scaling businesses, most notably with Kyna English, where his mentorship resulted in a 5x revenue growth. He also played a key role in the acquisition of Cùng Mua by a Tokyo-listed consortium, further solidifying his reputation in scaling companies and navigating complex business environments. His extensive experience and strategic insight make him a valuable partner for businesses looking to expand and thrive in dynamic markets.

With over 20 years of experience across the automotive, agriculture, and banking sectors, Hoai Nguyen is a seasoned expert in business restructuring and financial turnaround. She has a proven track record of driving strategic growth and optimizing operations.

As CEO of VinFast Nigeria, Hoai successfully developed market-entry strategies, established a dealer network, and ensured that business operations aligned with corporate objectives. Prior to that, she led the transformation of Generalexim, digitizing its operations and fostering strategic partnerships with international corporations. 

Throughout her career, Hoai has been known for implementing strategies that improve efficiency, enhance profitability, and generate long-term business value. With a strong understanding of local markets and global business dynamics, Hoai is dedicated to helping organizations thrive in an ever-evolving business landscape.

With 20 year’s experience in SE Asia and over a decade of expertise in market research, consumer insights, and business intelligence, Xavier Depouilly has successfully led impactful research projects across industries such as retail, FMCG, and financial services. His career includes GM roles at Indochina Research and Kantar Media Vietnam, where he sharpened his ability to provide actionable, data-driven insights.

As a leading consultant at RSI Consulting, Xavier utilizes his extensive industry knowledge to help businesses optimize market entry strategies and refine brand positioning. His strategic guidance ensures that clients stay ahead in competitive markets by leveraging the power of data and insights to drive informed decision-making.

With over 25 years of expertise in international relations and consular affairs, Thanh Bui is a seasoned specialist in diplomatic protocol, visa and work permit processing, and crisis management. Her distinguished career includes a notable tenure at the UAE Embassy in Vietnam, where she managed consular services, handled emergency situations, and provided vital support to diplomatic initiatives.

Thanh’s deep understanding of Vietnam’s regulatory landscape, particularly in securing business licenses and facilitating visas and work permits for expatriates, significantly enhances RSI Consulting’s ability to navigate the country’s complex bureaucratic processes. Her expertise ensures that clients receive

With over 25 years of experience in government relations and strategic communications, Loi Pham is an accomplished expert in navigating complex political landscapes and building influential relationships. He has held senior leadership roles at NovaGroup and Vingroup, where he led critical initiatives in crisis management, brand reputation, and strategic messaging.

Loi’s deep understanding of regulatory environments and government affairs enables businesses to effectively engage with key stakeholders, ensure compliance, and manage their public image. His expertise is invaluable for companies seeking to enhance their presence, manage crises, and strengthen relationships within the Vietnamese market.

With her multilingual skills and in-depth financial expertise, Trang Linh Vu is highly skilled at navigating complex financial landscapes and helping businesses make informed, strategic decisions. As an Investor Relations Specialist, Trang plays a critical role in managing investor relationships, enhancing corporate governance, and driving long-term financial success. 

Her expertise makes her a valuable asset to any organization looking to strengthen its financial positioning and foster sustainable growth

Advisory Board

John Nosta is a globally recognized thought leader in technology, science, and innovation. As the founder of NOSTALAB, a premier digital health think tank, he has shaped the global conversation on the intersection of technology and human well-being. A former member of the Google Health Advisory Board and a founding expert of the WHO’s Digital Health Roster, John has advised industry giants, policymakers, and innovators on the future of digital health, AI, and exponential technologies.

A prolific writer and analyst, John has contributed to major publications like Forbes, Fortune, and Psychology Today, offering deep insights into disruptive trends in healthcare and beyond. His early research at Harvard Medical School laid the foundation for his expertise in AI-driven medicine and personalized healthcare.

As part of RSI Consulting’s Advisory Board, John brings his strategic foresight to help businesses embrace digital transformation and leverage emerging technologies for a competitive advantage. His ability to translate complex innovations into actionable business strategies makes him a valuable asset for RSI Consulting’s clients navigating today’s rapidly evolving technological landscape.

Nguyen Duc Thanh is a leading expert in international trade, economic strategy, and foreign investment, with over 30 years of experience spanning both government and corporate leadership. As Director General at the Vietnam Ministry of Industry and Trade (MOIT), he played a pivotal role in Vietnam’s accession to the WTO, led Free Trade Agreement (FTA) negotiations, and shaped policies that accelerated the country’s economic integration.

In trade diplomacy and industrial policy, Thanh served as Vietnam’s Commercial Counselor in Poland and Italy, and Vice-Ambassador to Italy, where he actively fostered foreign investment and international cooperation. He was instrumental in securing Intel’s $1 billion investment in Vietnam and has provided strategic counsel to multinational corporations on market entry and trade policy compliance.

In the private sector, Thanh held leadership roles as Senior Advisor to Vingroup Chairman and Director of Int’l Relations of Vingroup, serving as CEO of VinFast Indonesia and VinFast CIS, where he led market expansion and manufacturing initiatives. He also served as the first CEO of VGreen, a multinational EV charging network, spearheading its expansion in Vietnam, Indonesia, and India.

At RSI Consulting, Thanh brings his deep expertise in trade policy, investment strategy, and economic development to advise clients on navigating Vietnam’s regulatory landscape and maximizing cross-border opportunities. His unique blend of government experience and corporate leadership makes him an invaluable asset for clients seeking to expand in the region.

Shanmuga Retnam is a highly respected Singaporean business leader with over 25 years of experience across corporate leadership, public sector strategy, and urban economic development. As a Partner at MARA Vietnam (Market Access & Regulatory Affairs) and Board Member of the Vietnam Smart City Consortium, he advises on regional trade exchange and local economic growth initiatives within ASEAN.

In his corporate career, Retnam served as Vice President, Asia Pacific for G3 Worldwide, overseeing growth across emerging markets. He also revitalized the Data-Driven Marketing Association of Singapore (DMAS) as Chairman, leading to his appointment by Singapore’s Prime Minister’s Office to drive public sector capability exports under the XPSC program. He founded and led the creation of the prestigious World Cities Summit (WCS), earning a Minister’s Award in 2010 for his contributions to global urban thought leadership.

Since 2011, Retnam has been Special Advisor (Indochina) to Fundacion Metropoli, a leading global urban think tank in Madrid. In 2025, Messe München appointed him as Advisor (Vietnam) to support Vietnam’s engagement at the Asian edition of EXPO REAL.

At RSI Consulting, Retnam brings unparalleled expertise in cross-border strategy, city branding, and smart city development — helping clients navigate regional complexities and seize opportunities in Vietnam and Southeast Asia’s fast-evolving landscape.

Why Choose RSI Consulting?

Executive-Led Advisory

RSI is led by senior advisors with direct C-suite and board-level experience. We bring practical judgment shaped by leading transformation, investment, and growth initiatives — offering advice grounded in real decision-making, not theory.

Bespoke, Outcome-Focused Strategy

We design strategies around each client’s specific context and objectives, focusing on clear priorities and actionable pathways that deliver measurable impact and long-term value.

Experience in Complex, Capital-Intensive Sectors

We advise across infrastructure, logistics, industrial development, technology, green energy, real estate, and hospitality — sectors where scale, capital, and stakeholder complexity require senior strategic oversight.

Perspective on Vietnam & Southeast Asia’s Next Phase of Growth

As Vietnam and Southeast Asia move into a more capital-intensive, institution-driven growth phase, RSI helps leaders and investors navigate regulatory complexity, align with regional priorities, and position opportunities for sustainable growth.

Success Stories

I had the pleasure of working with RSI Consulting on our go-to-market strategy for Vietnam, Indonesia, and the Philippines, and I can confidently say they exceeded all our expectations. Their deep understanding of each market, coupled with their ability to navigate complex cultural and regulatory landscapes, made them an invaluable partner in our expansion efforts.

From the outset, RSI demonstrated an exceptional grasp of local consumer behavior, market trends, and competitive dynamics. Their tailored insights and strategic recommendations provided us with a clear path to enter these diverse and fast-growing markets with confidence. They didn’t just provide theoretical strategies—they delivered actionable plans that directly contributed to our successful market entry.

What truly sets RSI apart is their ability to align global goals with local execution. Their team was incredibly thorough in identifying the right partnerships, market entry models, and operational strategies for each country, ensuring our approach was both effective and sustainable. Additionally, they remained agile throughout the process, adapting their recommendations as new challenges and opportunities emerged.

Thanks to their expertise, we were able to accelerate our growth in these three key Southeast Asian markets and establish a strong foothold in regions critical to our long-term success. I highly recommend RSI for any organisation looking to expand in Southeast Asia. Their deep knowledge, professionalism, and dedication to delivering results are unmatched.